Direct Mail Design

Project: Yearbook advertising direct mail, The Summit Yearbook, Quinnipiac University

Objective: Direct mail piece to parents of college seniors to entice them to order their student a congratulatory advertisement in the annual yearbook, in addition to encouraging them to order a yearbook.

Process: Designed colorful flyer in InDesign. The cover photo was designed in Photoshop using a photograph from the previous year’s graduation and edited to change the year 2008 to 2009 on the graduation cap.

Programs: Adobe InDesign, Photoshop

Date: 2008